Episode 650

full
Published on:

4th Dec 2024

How to Solve Your Digital Marketing Attribution Problem Once and for All

Ralph Burns and John Moran are giving you an exclusive sneak peek into Tier 11's Data Suite, designed to solve the long-standing issues of attribution and data integrity in digital marketing. They explore how this tool leverages edge servers and CDNs to clean up and optimize data, offering marketers better visibility and accuracy for decision-making. They point out the pitfalls of traditional tracking methods, share insights on ad spend optimization, and discuss the implications for small and mid-sized businesses navigating a complex ad ecosystem. Their conversation is laced with examples that explain the impact of precise data in scaling businesses effectively.

Chapters

  • 00:00:00 - Welcome to the Party: Ralph’s Big Data Reveal
  • 00:01:00 - Oh, Privacy, You’re Killing Me: The Data Crisis Unpacked
  • 00:01:36 - The Secret Sauce: Tier 11’s Data Suite (You’re Welcome)
  • 00:02:29 - John’s Here, Let’s Get Serious (Kind of)
  • 00:05:15 - Attribution: The World’s Most Annoying Puzzle
  • 00:08:14 - The Edge, the Warehouse, and the Interface Walk Into a Bar
  • 00:13:14 - War Stories: Real Clients, Real Wins, Real Chaos
  • 00:18:19 - Tech Nerd Alert: The Edge Servers Explained
  • 00:21:05 - Tag, You’re It: The CDN That Knows Everything
  • 00:25:45 - Lost in Data Limbo? Here’s How to Get Out
  • 00:28:12 - First-Party Data: The Cleanest Dirty Laundry You’ll Ever Own
  • 00:30:35 - Performance Max Is Lying to You (But It’s Okay)
  • 00:32:20 - Smarter Decisions Start Here: Data You Can Actually Trust
  • 00:34:22 - Autopsy Time: How Campaigns Succeed (or Crash)
  • 00:35:38 - Performance Max vs. Reality: Spoiler Alert, It’s Complicated
  • 00:36:20 - ROAS Dreams and Brand Nightmares
  • 00:37:43 - Cold Traffic, Warm Wallets: Campaign Tips That Work
  • 00:38:38 - Brave New World: Non-Brand Search Campaigns for Beginners
  • 00:43:54 - Feeder Strategy Gold: Insights You Didn’t Know You Needed
  • 00:45:24 - Q&A: Your Burning Questions, Our Smug Answers
  • 00:54:30 - Black Friday: Scaling Without Losing Your Mind
  • 01:00:05 - That’s a Wrap: See ya!

LINKS AND RESOURCES:

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Mentioned in this episode:

Tier 11 Data Suite

AdCritter for Agencies

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About the Podcast

Perpetual Traffic
Helping marketing directors and CMOs master paid traffic and conversions!
Perpetual Traffic is a twice weekly podcast that shares cutting-edge strategies on acquiring leads and sales for your business. The show is produced by Tier 11 and hosted by Ralph Burns and Lauren Petrullo. Traffic is the act of putting your product, service, or message in front of your target audience…it’s the act of acquiring customers online while also building goodwill, and is the lifeline of any business. So, whether you’re a media buyer yet to create your first Facebook or Instagram ad, a Director of Marketing or CMO managing a team of marketing specialists, or a CEO growing your business on your own, you’ll discover actionable strategies that can be applied today. Perpetual Traffic combines the traffic strategies developed at Tier 11 with the real-life agency experience of the hosts. Listen to real stories of business owners and marketing executives just like you how they overcame struggles with digital marketing and online advertising. Learn how to make Facebook advertising, Instagram advertising, YouTube advertising, Twitter advertising, Google AdWords advertising, LinkedIn advertising, (and more) work for your business.

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Kasim Aslam